In-Spire Therapy’s founder wanted to stand out in the therapy space with a brand that felt fun, colorful, and full of life without minimizing the serious nature of her work. She was looking for an identity that reflected her bold, bubbly, approachable personality while still building trust with potential clients.
We started with a deep conversation about her story, her values, and what she wants clients to feel when they land on her site. Through guided prompts and moodboarding, we landed on a direction that captured her energy: bright but not overwhelming, playful but still grounded. From there, I created a brand identity built on expressive color, approachable type, and hand-drawn accents that brought warmth and personality. We carried that through into a responsive site that invites clients in while clearly communicating her services and focus.
The brand now feels unmistakably her and that’s been echoed back through client feedback and peer praise. She’s more confident promoting her work and proud to send people to her site. Most importantly, the brand has helped her attract the right-fit clients, people who resonate with her energy and approach to therapy.
Following the initial launch, we extended the brand through a set of thoughtful print materials designed to deepen client connection and maintain visual consistency. This included a series of custom stickers for client gifts and outreach, a services flyer that presents offerings in a clear and approachable format, and a set of thank you cards that reflect the warmth and personality of the brand. Each piece was designed to feel like a natural extension of the identity: vibrant, personal, and aligned.
"Working with Rachael and 42 Titan Design has been nothing short of incredible and amazing. I gave her all of my ideas, wants and needs (in a mind cluster) for my website and she was so attuned with how it was me and represented me so well. She goes above and beyond for her clients and also takes the time to make sure that you truly love what she has come up with. I go to her with all of my questions and problems as I am not tech savvy and would and will continue to reach out to her for each change or want I need for my business. I will and do refer all people to her that have ideas but need guidance with making it fit perfectly for them. Thank you so much Rachael for all that you do and for being such an incredible human!!!"
"Working with Rachael has been integral to building my brand. She listened to and captured all the ideas, hopes, visions, and the essence of me, then narrowed all of it into my brand. Rachael’s work ethic and integrity is phenomenal, and it comes through in her work. She made sure the design was a beautiful and accurate representation of me and my business. She is a master at her craft. I would not work with anyone else to build the brand that will carry me and my business forward."
"Rachael helped bring a brand and authority to my business. My website generates a large number of leads and consistent referrals. Rachael’s creative design and deep passion for her craft make her, in my mind, the go-to choice when it comes to website development and branding. Don’t think twice, you’ll regret it :)"
"Working with Rachael and 42 Titan Design has been nothing short of incredible and amazing. I gave her all of my ideas, wants and needs (in a mind cluster) for my website and she was so attuned with how it was me and represented me so well. She goes above and beyond for her clients and also takes the time to make sure that you truly love what she has come up with. I go to her with all of my questions and problems as I am not tech savvy and would and will continue to reach out to her for each change or want I need for my business. I will and do refer all people to her that have ideas but need guidance with making it fit perfectly for them. Thank you so much Rachael for all that you do and for being such an incredible human!!!"
