This brand needed to look tough without looking messy. The pressure washing space is full of neutral, corporate identitites, and Lead Sled wanted none of that. The challenge was crafting a brand that nodded to vintage style while still feeling sharp, credible, and clean.
We leaned into retro inspiration like greaser culture, garage signs, and vintage Americana mixed with clean, modern edges. The custom logo suite and brand elements were designed for flexibility and impact, while the color palette and type system brought personality without sacrificing legibility.
The final brand blends vintage iconography, a nod to car culture, and a clean, playful aesthetic. Bold visuals and abstracted automotive details make the identity instantly recognizable to a wide audience, while sparking a sense of nostalgia and excitement for fellow car enthusiasts. It’s a brand built for visibility, connection, and a little bit of fun.
"Working with Rachael has been integral to building my brand. She listened to and captured all the ideas, hopes, visions, and the essence of me, then narrowed all of it into my brand. Rachael’s work ethic and integrity is phenomenal, and it comes through in her work. She made sure the design was a beautiful and accurate representation of me and my business. She is a master at her craft. I would not work with anyone else to build the brand that will carry me and my business forward."
"Rachael helped bring a brand and authority to my business. My website generates a large number of leads and consistent referrals. Rachael’s creative design and deep passion for her craft make her, in my mind, the go-to choice when it comes to website development and branding. Don’t think twice, you’ll regret it :)"
"Working with Rachael and 42 Titan Design has been nothing short of incredible and amazing. I gave her all of my ideas, wants and needs (in a mind cluster) for my website and she was so attuned with how it was me and represented me so well. She goes above and beyond for her clients and also takes the time to make sure that you truly love what she has come up with. I go to her with all of my questions and problems as I am not tech savvy and would and will continue to reach out to her for each change or want I need for my business. I will and do refer all people to her that have ideas but need guidance with making it fit perfectly for them. Thank you so much Rachael for all that you do and for being such an incredible human!!!"
